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Bupa benefits from crunch - Niche Market Recruitment - Emu Consulting

Bupa benefits from crunch

Bupa's individual protection sales leapt by 37 per cent in February compared with the same period last year.
Protection experts believe the credit crunch has led more advisors to focus on protection business as an alternative income stream to mortgages.
Aegon Scottish Equitable has recently seen protection sales rise by around 15 per cent but the majority of providers have not seen a significant change.
Bupa recently relaunched its income protection plan, improved its adviser extranet and introduced an expert underwriting system.
Advisors can now write income protection business online whioch has contributed to nearly 70 percent of its protection business being traded electronically.

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